Top 11 Reasons to Use Social Media in Business

Over the past few years, to say social media has exploded would be an understatement. Members of social media sites have discovered it's the easiest way to find, learn about, and share information that directly influences their purchasing decisions. It is this reason alone that every business should be on multiple social media sites in an effort to reach as many people as possible.

Below are the top 11 reasons to use social media in business:

  1. Build relationships – personal and professional; connect with all types of people – past and present coworkers, current clients, prospects, vendors, competitors, and marketing professionals to build your network
  2. Share your blog posts; share interesting and useful articles, other blogs, webinars, podcasts, presentations, and poll / survey results with your fan base
  3. Gather valuable information – research similar products / services, competitors, prospects, marketing tips, blog ideas, create your own poll / survey – the amount of information available is endless
  4. Join a social network of like-minded individuals or start a new interest group where you can further brand your product / service, build relationships, and share ideas and information
  5. Stay current with the latest trends – write a blog or join a discussion on a trending topic; become aware of new social media sites that might fit the needs of your business
  6. Land a great new job – using your new connections on various social media sites, you can get the inside scoop on companies that are hiring, as well as resume and interview tips
  7. Discover a new passion in life, become a volunteer, or start a fundraising event
  8. Get found by prospects by using inbound marketing tactics – spread the word about your product / service through social media sites; to form a complete marketing plan, combine this with outbound techniques (interruptive marketing)
  9. Build business reputation and brand – constantly add value to all your posts and become a trustworthy leader in your industry; to quote Bob Burg, "All things being equal, people will do business with and refer business to those people they know, like, and trust."
  10. Build a marketing department inexpensively – for start-ups, employing inbound marketing tactics is a cheap way to start marketing your product / service; most social media sites are free to join, while others have a minimal monthly or annual fee
  11. Help increase conversion rates – use social media and inbound marketing to steer more organic traffic to your website and convert more leads into sales; the average conversion rate is 2.3%, but varies by industries according to ClickZ, Marketing News & Expert Advice, http://www.clickz.com/clickz/column/1691779/benchmarking-average-conversion-rate .

I recommend choosing a useful of sites to manage and start getting your feet wet. Not every social media site available will be right for you or your business and it would overwhelming to try them all. For example, consistently maintaining a blog, Facebook, LinkedIn, and Google+ pages, a YouTube channel, as well as a Twitter account might be a great place to start. Depending on the type of business, a Pinterest, Tumblr, or Flickr account might or may not be worthwhile, but obviously they are great certain brands.

If you need help getting started, there are countless different types of resources. I have used the An Hour a Day book series on Facebook Marketing, Twitter Marketing, and Social Media Marketing. They address each entity in a step-by-step fashion that is very user-friendly. I also find Hubspot to be extremely helpful. They are continuously publishing user guides that contain valuable information, tips, and tricks. Lastly, when creating your profile on the various social media sites that best fit your marketing plan, it's a good idea to connect with other marketers to check out what they are doing to boost business.

Do you have a tip or trick to share with newcomers to social media? Share it with us; you are more than welcome to post questions and / or comments here!

Fast Weight Loss Diets That Shrink Belly Fat

Getting a Firm Belly

A lot of importance is placed upon tight flat stomachs. Marketing campaigns are always promoting items that will accomplish this. Although many individuals want to lose their belly fat, due to appearances, one main reason to reduce this fat is your health! However, experts are now saying that it is okay to have a little fat, as long as you are not overweight.

Belly flab and high blood pressure, as well as high cholesterol, heart disease, and type 2 diabetes have been linked to belly fat. In order to be at no health risk, men should not have a waist measuring more than 40 inches, and women must have a 35 inch waist or less.

Below are some good techniques to help you reduce dangerous abdominal fat and get a firm belly:

· Exercise More, Eat Better

Calories do not have to be burnt at a gym or workout class; this can be done when you participate in everyday activities. For example, yard work burns several hundred calories per hour. Whereas organized sports, like football, burn even more. Another great activity to burn calories is swimming. Still another way to burn calories is to engage in walking.

Your fat-burning metabolism will kick into overdrive with Cardio exercise. All you need is persistence and perseverance; the trick is to find an activity you like. If you stick to it, the pounds will melt away. It’s also imperative to alter your routine to ward off boredom, as well as to get maximum calorie burning results.

In order to get a firm belly, there are different exercises that you can implement into your schedule. The American Council on Exercise did a study to find out the best types of exercise to incorporate into any weight loss program. Their findings included supine bicycle, captain’s chair leg lifts, and vertical leg crunches. These exercises are thought to work the abs more than any other exercises. Other good exercises include twisting crunches and exercise ball crunches. These activities should be done several times a week in order to obtain a slimmer waistline. Detailed step-by-step tutorials for each exercise can be found on the internet. However, if you are an outside person and your yard needs mowed, this activity will move all those muscles in the right way. However you must engage in this activity at least 20 minutes, non- stop.

Different foods can help you get a firm belly. Foods high in protein and fiber are slenderizing, however sugary carbs increase belly fat rather quickly. You should look for a diet consisting of complex carbs, unsaturated fats, and lean protein sources; a classic example is the South Beach diet. The diet solution has a high success rate and is a natural way of losing weight.

· Reduce Stress

The reducing of stress can be accomplished at the same time that you are losing belly fat. This can be done through the implementation of yoga. Yoga has a two-fold effect on our bellies, as follows:

1. It reduces stress levels. Stress very often leads to weight gain. Stress-induced weight gain often results in belly fat. In this way, stress reduction can give you a flatter stomach and at the same time, actually lower your risk for many diseases.

2. Yoga also tones the muscles in your stomach. A yoga routine that includes supine poses and other postures will work the abdominal muscles. You might want to check out a yoga DVD or video tape, or you can also try to go through some yoga tutorials.

All in all, it takes time and effort to get that dream belly, but it sure is worth it!

Fractions and Rational Numbers – What is the Difference?

Most of us go through years of school math courses and still are confused about some basic things. For example: Why can not you divide by zero? Why is .999 … equal to 1, and not a bit less?

There are loads of these kinds of questions, that would not be a cause of frustration at all, if they were taught reasonably and clearly.

Unfortunately most of these things are supposed to be covered in elementary school, and most elementary school teachers do not have a good understanding of basic math concepts. Instead they are supposedly to teach just a collection of "skills."

One of the simplest concepts that is usually left inadequately explained is the difference between fractions and rational numbers. Let's see if we can clear it up now.

A fraction is a number that expresses part of a whole as a quotient of integers (where the denominator is not zero).

A rational number is a number that can be expressed as a quotient of integers (where the denominator is not zero), or as a repeating or terminating decimal. Every fraction fits the first part of that definition. Therefore, every fraction is a rational number.

But even though every fraction is a rational number, not every rational number is a fraction.

Why? Consider this:

Every integer (all the whole numbers, including zero, and their negatives ….- 3, -2, -1, 0, 1, 2, 3 …) is a rational number , because it can be expressed as a quotient of integers, as in the case of 4 = 8/2 or 1 = 3/3 or -3 = 3 / -1 and so on. So integers such as 4 or 1 can be expressed as the quotient of integers.

But an integer is not a fraction . 4 is an integer, but it is not a fraction. 4 is not expressed as the quotient of integers. The difference here is in the wording.

A fraction is a number that expresses part of a whole. An integer does not express a part. It only expresses a whole number.

A rational number is a number that can be expressed as a quotient of integers, or as part of a whole, but fraction is a number that is (must be) expressed as a quotient of integers, or as part of a whole – there is a difference. The difference is subtle, but it is real.

There are slightly different variations of the definition of a fraction, including, "A fraction is the ratio of two whole numbers, or to put it simply, one whole number divided by another whole number."

That definition also shows that an integer is not a fraction, because an integer is not a ratio. It can be expressed as a ratio, but it is not a ratio in itself; it can be divided by another whole number, but it i s not being divided.

In a nutshell, the fractions are a subset of the rational numbers. The rational numbers contain the integers, and fragments do not.

Tips For Weight Loss Reexamined

When you hear the word weight loss, the images you conjure up are giving up on food, skipping one meal in a day and trying to bury your hunger in whatever manner you can.

No longer are these true as a means of going for that weight loss you so desire. A lot of things have been redefined and re-examined in the weight loss arena and a lot of old theories of dieting and controlling your hunger are no longer valid. Come to think of these, a lot of these have been even dismissed by medical specialists as dangerous and unhealthy.

So what are your options if you want to lose weight? Well, if you have heard about stories of actresses going on a crash course diet and getting thin in ten days then you have only heard about one side of the story. There are stories which are not told that these actresses suffer from numerous health related issues because of their dieting binge or because of the rapid loss of weight. So better be careful if you are going to pursue weight loss that way.

Do not despairs as there are unhealthy and more meaningful ways of losing weight which will not take you down the unhealthy path. These tips for weight loss will help you lose weight in a manner which is also medically viable and can be sustained by the body. But the fact of the matter that the inner motivation still has to come from you.

The first foremost tip for weight loss is that you should drink lots of water. Drink eight to ten glasses of water everyday. This helps in two ways first you lose excess toxins from the body and secondly your metabolism rate go high. As a corollary to that since you have had so much water you will not be hungry as much as you were earlier. This should be your number one fad diet if you are a aficionado of fad diets that come and go every year.

The second tip is a combined tip of exercise and discipline. Exercise regularly and exercise smart. Never ever give up. They say a habit is formed in 21 days and that means for the first 21 days you should attend to be disciplined and will exercise regularly. After 21 days it will become your habit and then you should strive for more and more strenuous exercises each day. If you have issues going to the gym try using home based equipment like Wii Fit or Yoga at home or cycling at home for doing some exercises at home. Increase the difficulty levels and you will see weight loss happening.

Hopefully these tips will help you reduce significant quantity amount over a period of time. Remember there is no magic formula.